Bayern Plans To Play NBA Team In Arena TV Ad Ramps Up Support For Manu Samoa BBC Changes Format Of Highlights Show British F1 Race Draws Over 4.5M Viewers Repucom Sells Stake In Advant Planning FIGC Warns Serie A Financially Unstable Eleven Secures Rights In Belgium, Poland Media Notes More Than 5M Watch Women's World Cup First Look At DFL Media Rights Tender
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/October 29, 2013/Media
OBS CEO Yiannis Exarchos Says People OK With Watching Sports On Smaller Screens
Published October 29, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TIME TO CHANGE?: In its 12 years of existence, OBS has set the level for production standards very high, and therefore it cannot easily switch or adapt a new technology such as 4K -- not to mention the costs for new equipment. Exarchos: "4K is a technology that is being developed. However, a lot of components that we would need to bring a production to the level that we usually do are not there yet. First of all, there’s not even enough gear around to cover the Olympic Games. Second, there are a number of specialty cameras, RF applications and transmissions, which are not yet developed, but I’m sure they will be developed. I don’t believe that we can at this point speak really about a technology that will substitute." While talks about new developments continue, we should not forget that even in Europe, HD is not a fully adopted standard. Exarchos: "It’s not like 100 percent of the people in Europe, which is perceived as one of the most developed broadcast areas of the world, have access to 100 percent of high-definition programming, nowhere near. We wish it were like that."
GO SMALL OR GO HOME: Another obstacle that prevents OBS from fully committing to a new standard is the fact that people tend to watch more and more sporting events on smaller screens. Exarchos said, "The clear tendency that we see is that people feel comfortable following sporting events on much smaller screens such as tablets and mobiles. It’s not like they are looking for larger and larger screens." However, in the case of 4K you would need a screen of at least 65 inches to really tell the difference from HD, Exarchos added.