Media Notes: Simpsons TV Show's World Cup-Themed Episode To Air In March

The Simpsons TV show will "celebrate its 25th year in 2014, and the show's creators have decided to 'wink' at the next World Cup in Brazil." The creators of the series are working on a "special World Cup episode" that is scheduled to air in the U.S. in March. The episode will be called, "You Don't Have to Live Like a Referee" and feature Homer as a World Cup referee (MUNDO DEPORTIVO, 10/28). ... Indian cricket player Sachin Tendulkar's farewell Test match series "could fetch big ad revenues for the broadcaster, STAR Sports India." According to early estimates, the channel "stands to make four to five times the ad revenue compared with a normal Test series." Media planners peg the ad rates for the last match to be at Rs 3-3.5 lakh ($4,880-5,700). Usually, a 10-second slot in a Test match played at home goes for anything between Rs 40,000 and 60,000 ($650-980) ( (Indian BUSINESS STANDARD, 10/28).