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SBD Global/October 28, 2013/Marketing and Sponsorship

Marketplace Roundup: Int'l Rugby Board Signs DHL As Official Logistics Partner Of Rugby WC

Logistics company DHL and the Int'l Rugby Board announced that DHL will be the official logistics partner of Rugby World Cup 2015. The partnership will see DHL assume responsibility for the logistics of one of the biggest int'l sporting events (IRB). ... The South African Rugby League has received a major boost in its hopes of attracting the 2017 Rugby League World Cup with confirmation that Steeden SA will support the bid. The company has made a commitment to SARL for the next five years to supply the national teams with kit and linked to the deal is a licensing and merchandising agreement which will make them the official licensee of all 2017 World Cup merchandise if the bid is successful (SARL).
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