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Marketing and Sponsorship

Marketplace Roundup: Paris St. Germain Signs Partnership Deal With Panasonic

Panasonic and Ligue 1 side Paris St. Germain agreed to a new partnership that will run for the next two seasons. Panasonic will install LED TVs with advanced image technology in the Parc des Princes stadium. Panasonic will also introduce the fans of Paris St. Germain to its innovative products via a series of special events, the club's social media and during matches (PSG). ... I Love meet and greet parking has signed a four-year deal with the British Sailing Team, providing airport valet parking to sailors and staff for travel to int'l venues (Royal Yachting Association). ... Smokefree NZ and New Zealand Rugby League have reached an agreement which will see the Smokefree logo on the sleeve of the Kiwis jersey for the duration of the Rugby League World Cup campaign. NZRL CEO Phil Holden said that "he is delighted with the arrangement" (NZRL).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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