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SBD Global/October 21, 2013/Marketing and Sponsorship

Marketplace Roundup: Euronics, Mercedes Extend German Touring Car Championship Deal

Electronics retail group Euronics and Mercedes-Benz "have extended their partnership for the 2014 German Touring Car Championship (DTM) season." Euronics "will continue its title sponsorship of Gary Paffett's Mercedes AMG C-Coupe in the '14 season." Euronics "has been the title sponsor of the Mercedes DTM team since '13" (MOTORSPORT MAGAZIN, 10/18). ... Germany Volleyball Bundesliga club TV Rottenburg acquired a new shirt sponsor for its men's team ahead of its season opener against Moerser SC on Saturday. Health care product brand Abtei, which is a subsidiary of Belgian pharmaceutical company Omega Pharma, will be featured on the players' chests. Club Manager Jörg Papenheim said that the club "hopes for a long-term partnership with the health care brand" (TV Rottenburg). ... League Championship Leeds United named vehicle management company LeasePlan Go as the club's official car supplier. The deal will see the company provide vehicles to the club for the next two seasons (Leeds). ... The Welsh Rugby Union and NatWest announced a partnership focused on supporting the grassroots game. The relationship will deliver an expanded NatWest RugbyForce program (WRU).
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