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SBD Global/October 21, 2013/Marketing and Sponsorship

Audi Competing With Fly Emirates, Other Real Sponsors For Stadium Naming Rights

Audi, which is already a Real Madrid sponsor, "has taken an advantage in the race to acquire the naming rights for the Santiago Bernabeu, but Fly Emirates is also interested," according to AS. Will it "be the first or last name that the winning sponsor will have?" Could the stadium be named "the Audi Santiago Bernabéu or the Santiago Bernabéu Audi?" (AS, 10/20).
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