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SBD Global/October 16, 2013/Marketing and Sponsorship

Marketplace Roundup: German Table Tennis Association Partners With Jung Von Matt/Sports

The German Table Tennis Association (TTBL) has partnered with sports marketing agent Jung von Matt/sports. In addition to advertising measures, Jung von Matt/sports will work on commercialization and sponsoring concepts for the TTBL (TTBL). ... Infront Sports & Media has been appointed as the official agency by the Consortium Stade de France. Infront will be responsible for the commercialization of hospitality packages for all events held at the Stade de France in '14-15. Infront France will also offer VIP hospitality for all events carried out at the Stade de France (Infront). ... The Rwanda National Olympic and Sport Committee "have reached an agreement with high-profile Italian sportswear manufacturer, Errea Sport to dress all national teams" (NEW TIMES, 10/5). ... Premiership rugby side Harlequins announced that financial services company IG has joined the club as an official sponsor. The IG logo will appear on the sleeve of the Harlequins playing shirt as well as across items of the matchday and non-matchday training kit. In addition, IG will benefit from stadium branding, matchday activation and player appearances (HRU). ... English Super League rugby side Castleford Tigers announced a new kit sponsorship deal with Crossley Tyres. The agreement will see the Crossley Tyres logo emblazoned on the rear shoulders of Castleford's home and away pro and replica shirts for the duration of the '14 Super League season (Castleford Tigers). ... Financial institution Absa "will not renew its sponsorship" of the South African FA at the expiry of the current deal later this year (SOCCER-LADUMA, 10/15). ... The Lawn Tennis Association announced a four-year extension to its partnership with Nike. The new arrangement, which will begin in January '14, will see Nike step up from official supplier to become an official partner of British Tennis and in doing so assume title sponsorship of tournaments including the LTA staged ITF Junior Int'ls, the British Junior National Championships and the Winter National Tour Finals, while the LTA will continue to oversee the delivery of the Nike Junior Tour in the U.K. (LTA).
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