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SBD Global/October 15, 2013/Media
Sportel: FIFA TV Chief Ericson Still Sees Room For Prices To Rise On Media Rights
Published October 15, 2013
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RISING COSTS: Despite only minor changes to FIFA’s World Cup production, Ericson announced that the cost of next year’s event will exceed those of previous ones by a large margin. While he did not provide any actual number, Ericson said that the net production costs for the 2010 World Cup in South Africa were around $150M. Asked for the reason for the increase in ’14, he said, “You have 12 stadiums instead of 10, the country is much bigger, which means higher logistical costs, and the price level in Brazil is higher than it was in South Africa. So you have those three factors and that makes large increases."