Schalke Partners With Leverage Agency Hagen Searching For New Arena Partner Amazon India Joins Race For IPL Rights Sky Draws Close To 800K Viewers Karlsruhe Reports €2.2M Profit Media Notes Bayern Could Rejoin Arena Project ARD Spends More Than $150M On BL Infront Seals Agreements For FIS Events Channel 9 Sports Reporters Pay Gap
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/October 15, 2013/Media
Sportel: Opta CEO Cooney Says Nascent Sports Data Business Has 'Huge Potential'
Published October 15, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
CUSTOMER IS KING: The newfound demand for sports data has a lot to do with technological advances. Whereas in the past people watched a game and read the box score the next day in the newspaper, technology has made it possible to do both at the same time. Asked who is driving the demand for data, Cooney said, “It’s very much the consumer, who’s driving the demands of the media, and they have a voice via social media for the first time. So that is definitely driving the use of data, no question.” Clubs, which might profit from data more than any other customers, still seem reluctant to adapt and use the information. Cooney said that clubs “are moving on a slightly different speed.” He said, “I don’t know if you are familiar with the film ‘Moneyball,’ but that sort of tension that exists between due diligence on players and a scout’s eye for a player still exists. But we believe that obviously is going to change over time. It should be complementary rather than an alternative.”
FANTASY-FREE EUROPE: Another business sector that would require a lot of data is fantasy sports. A phenomenon that has taken the U.S. by storm has barely gained recognition in Europe. There are theories that sports betting is a major contributor to fantasy’s inability to gain a foothold in Europe. However, Cooney does not believe it is that easy. He said, “Fantasy has not been a big business in Europe and obviously it’s massive business in the U.S. The U.S. professional leagues and broadcasters are very good at using fantasy to deepen the engagement with their fans, and, obviously, that’s great news for data. That hasn’t happened in Europe, and I think it’s only partly to do with the fact that betting cohabits. I think it’s also to do with the fact that fantasy hasn’t been probably utilized by the European sports. I think that is true about a lot of things, not just fantasy.”