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SBD Global/October 14, 2013/Marketing and Sponsorship

Manchester United Renews Partnership With UNICEF, Commits $1.6M To Help Children

ManU has renewed its partnership with UNICEF, committing £1M ($1.6M) to fund child protection work and calling on the club's supporters to unite to protect children. ManU's UNICEF partnership has raised £3M over the last 13 years and helped more than 3.4 million children worldwide. It is the longest running partnership of its kind between a sporting organization and a global charity. Of the new £1M commitment, £500,000 ($798,000) will be used to fund UNICEF’s work to protect children in Vietnam. In addition, the partnership will train 160 social welfare managers to identify children at risk, train 400 community-based social workers on child protection, support the Vietnamese government in developing a national child protection system, and use activities including football to engage and support children (ManU).
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