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SBD Global/October 14, 2013/Finance

Footwear, Apparel Firm Woodland To Invest $82M In Eight Superstores In India

Footwear and apparel firm Woodland will invest up to Rs 500 crore ($82M) in the next three years to set up eight "super stores" in India "that will retail outdoor and adventure sports equipment," according to the PTI. The company "plans to sell premium adventure and outdoors sports products and equipment" for specialized outdoor activities such as water sports, hiking, biking, trekking, climbing, fishing, camping and para-gliding. Woodland VP of Strategy & Planning Amol Dhillon said the move is part of the company's strategy to "change the way outdoor and adventure sports is perceived in India." Dhillon said that "the company is targeting a revenue" of up to Rs 800 crore ($131M) in the next three to five years from concept super stores that will sell outdoor adventure and sports gears (PTI, 10/13).
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