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SBD Global/October 10, 2013/International Football

Getafe President Considers New Stadium; Study Shows Cheaper Tickets Boost Attendance

La Liga side Getafe President Angel Torres "has proposed a surprising possibility -- construction of a new stadium with a capacity of 32,000," according to Jaume Miserachs of MUNDO DEPORTIVO. The team's current stadium, Alfonso Pérez Coliseum, has a capacity of more than 17,000, but "average attendance rarely exceeds 10,000, and the team only has 6,000 season-ticket holders." Torres said that a new stadium would solve these problems. Torres: "I have lowered the prices by half and there are less season-ticket holders." According to a study by the London Guardian, La Liga has the "most expensive tickets for the common fan of the four major European leagues," which also include the EPL, the Bundesliga, and Italy's Serie A. The "cheapest average ticket in La Liga" costs €29.40 ($40), with only the EPL offering a higher price for its cheapest average ticket, at €33.70 ($45.50). The Bundesliga's "business model, which is recognized as a model for filling stadiums, can hardly be compared with any of Europe's major leagues." In the Bundesliga, the "average season-ticket price, cheapest season-ticket price, most expensive average individual ticket and cheapest average individual ticket all cost 'significantly less' than equivalent tickets in La Liga." Does "one need bigger stadiums?" This does not "seem to be the solution." It would "seem to be more rational to work on a price system better adjusted to reality" (MUNDO DEPORTIVO, 10/9).
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