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SBD Global/October 8, 2013/Media

Sky Scores High Ratings With Broadcast Of South Korean F1 Race, Bundesliga

German pay-TV channel Sky “recorded high ratings with its broadcast of the South Korean F1 Grand Prix on Sunday,” according to Alexander Krei of DWDL. A total of 410,000 viewers tuned in to watch the race. The number translated into a market share of 5.2%. In the target demographic 14-49, Red Bull driver Sebastian Vettel’s win was watched by 210,000 viewers and had a 7.4% market share (DWDL, 10/7).

BUNDESLIGA:
DWDL’s Krei reported Sky’s broadcast of Sunday’s two Bundesliga games “attracted an average of 600,000 viewers.” The match between Nuremberg and Hamburg had a market share of 4.3% in the target demographic. The second game between Freiburg and Frankfurt, which ended in a 1-1 draw, had a 3.7% share in the young demographic (DWDL, 10/7).

BBL:
DWDL’s Krei also reported German sports network Sport1 "received high ratings for its Basketball Bundesliga (BBL) game broadcast on Sunday." A total of 240,000 viewers tuned in to the broadcast. The number equaled a share of 1.8%. In the target demographic, Bayern Munich’s 84-74 victory had a 2.7% market share (DWDL, 10/7).
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