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SBD Global/October 8, 2013/MediaPrint All
Global sports broadcaster beIN Sport announced its partnership with TVB Network Vision for the inaugural launch of two sports channels in Hong Kong with a lineup of football and sports content in high-definition. The partnership also marks the first time the broadcaster is offering a comprehensive lineup of sports and premium live content across beIN Sport 1 HD & beIN Sport 2 HD starting Nov. 1. The partnership will also see beIN Sport being packaged with the soon to be launched TVB Sport channel, which will be the only channel in Hong Kong to broadcast all 64 matches of the 2014 FIFA World Cup. Additionally, BeIN Sport will cover the FIFA World Cup Qualifiers featuring top South American and European teams following its launch in Hong Kong. The launch in Hong Kong highlights beIN Sport's expansion in Asia, following July's kickoff of three channels in Indonesia (beIN SPORT).
La Liga side Espanyol President Joan Collet "played a leading role" at a recent conference focused on Spanish professional football's "difficult times," according to Mª Carmen Juárez of MUNDO DEPORTIVO. The Espanyol president "did not rule out a strike in order to bring about a more fair distribution of La Liga TV rights." Collet: "The Spanish Football League (LFP) has to be re-launched. We have to look for a new system for the distribution of TV rights that is based on athletic criteria and establishes equity among all the teams. The clubs could go on strike, as the Italian teams did, which stopped competition for two or three weeks. Because of this, the distribution of TV money in Italy is now much more equitable" (MUNDO DEPORTIVO, 10/7).
Rugby League World Cup 2013 has launched a new TV advert "promoting the Opening Ceremony and double header at the Millennium Stadium" in Cardiff on Oct. 26, according to James Gordon of LOVE RUGBY LEAGUE. The release of the video "coincides with the shift of focus for fans to RLWC2013." Following the culmination of the Super League and National Rugby League seasons, "attention now turns to the international game and the spectacle of the Opening Ceremony event and the rest of the tournament." Called "Get Closer," the advert shows the players' physical preparations for the challenges ahead, "and in particular England's huge clash with Australia under the closed roof in Cardiff in less than three weeks" (LOVE RUGBY LEAGUE, 10/7). The ST. HELENS STAR reported the new advert features England players Gareth Widdop, Sam Burgess, Tom Briscoe, Kevin Sinfield and Sam Tomkins. A 30-second version will air to an estimated 15 million people during the England vs. Poland football match on Tuesday, Oct. 15 (ST. HELENS STAR, 10/7).
German pay-TV channel Sky “recorded high ratings with its broadcast of the South Korean F1 Grand Prix on Sunday,” according to Alexander Krei of DWDL. A total of 410,000 viewers tuned in to watch the race. The number translated into a market share of 5.2%. In the target demographic 14-49, Red Bull driver Sebastian Vettel’s win was watched by 210,000 viewers and had a 7.4% market share (DWDL, 10/7).
BUNDESLIGA: DWDL’s Krei reported Sky’s broadcast of Sunday’s two Bundesliga games “attracted an average of 600,000 viewers.” The match between Nuremberg and Hamburg had a market share of 4.3% in the target demographic. The second game between Freiburg and Frankfurt, which ended in a 1-1 draw, had a 3.7% share in the young demographic (DWDL, 10/7).
BBL: DWDL’s Krei also reported German sports network Sport1 "received high ratings for its Basketball Bundesliga (BBL) game broadcast on Sunday." A total of 240,000 viewers tuned in to the broadcast. The number equaled a share of 1.8%. In the target demographic, Bayern Munich’s 84-74 victory had a 2.7% market share (DWDL, 10/7).