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Marketing and Sponsorship

Marketplace Roundup: Aeroflot Named Technical Partner For 2014 Sochi Torch Relay

Aeroflot Russian Airlines has become a technical partner for the 2014 Sochi Torch Relay. Aeroflot will provide an Airbus A320 to carry the Relay Team during air sections of the route (Sochi 2014). ... Lionel Messi "played a leading role in Gatorade's latest commercial." Messi appears alongside star athletes like Jamaican sprinter Usain Bolt under the phrase, "Gana desde adentro" ("Winning from within") (SPORT, 10/7). ... England Rugby League announced that Moss Bros "will be the national team's official formal suit supplier for Rugby League World Cup 2013." The menswear specialist "will also supply suits for all the male staff involved in the Rugby League World Cup 2013 operations team" (ST. HELEN'S STAR, 10/7). ... Chelsea announced Rotary as its new Global Official Timekeeper. The club signed a four-year deal with the Swiss watch brand. To celebrate the partnership, two special-edition Rotary Chelsea FC watches will be available to buy and the official Chelsea website will carry a permanent Rotary clock (Chelsea FC).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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