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SBD Global/October 8, 2013/Marketing and Sponsorship

Marketplace Roundup: Aeroflot Named Technical Partner For 2014 Sochi Torch Relay

Aeroflot Russian Airlines has become a technical partner for the 2014 Sochi Torch Relay. Aeroflot will provide an Airbus A320 to carry the Relay Team during air sections of the route (Sochi 2014). ... Lionel Messi "played a leading role in Gatorade's latest commercial." Messi appears alongside star athletes like Jamaican sprinter Usain Bolt under the phrase, "Gana desde adentro" ("Winning from within") (SPORT, 10/7). ... England Rugby League announced that Moss Bros "will be the national team's official formal suit supplier for Rugby League World Cup 2013." The menswear specialist "will also supply suits for all the male staff involved in the Rugby League World Cup 2013 operations team" (ST. HELEN'S STAR, 10/7). ... Chelsea announced Rotary as its new Global Official Timekeeper. The club signed a four-year deal with the Swiss watch brand. To celebrate the partnership, two special-edition Rotary Chelsea FC watches will be available to buy and the official Chelsea website will carry a permanent Rotary clock (Chelsea FC).
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