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Marketing and Sponsorship

Marketplace Roundup: Volvo Extends Sponsorship Of Serie A Inter Milan

Volvo "has agreed a deal to extend its sponsorship" of Serie A Inter Milan. The length of the extended deal "was not disclosed." Under the terms of the agreement, Volvo "will retain its ‘Top Sponsor’ status" -- a level that is "second only to official and technical sponsorship." In addition, the firm "will supply new Volvo XC60 models to the club’s playing squad and coaching staff" (SOCCEREX, 10/4). ... National Rugby League Vodafone Warriors has extended its kit sponsorship with SKYCITY through '15 (Vodafone Warriors). ... Swiss watch manufacturer Edox has been named the official timekeeper of the World Curling Federation in a two-year deal. The deal was facilitated by Infront Sports & Media. (Edox).

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