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SBD Global/October 4, 2013/Marketing and Sponsorship

Premier League Side Everton Reveals New Crest For '14-15 Season

Everton has revealed its new crest for the '14-15 season.
EPL side Everton has "unveiled the club's new crest which will be used from next season onwards," according to Elliott Bretland of the London DAILY MAIL. Having faced a backlash from fans after changing the club's badge in May without much consultation, the Merseyside club "revealed three new badges for fans to vote on last month." Design A "has come out on top with 78% of the vote after around 13,000 supporters took part in the voting process." Introducing a simplified, more modern crest for the '13-14 campaign toward the end of last season, the club "angered fans by controversially dropping the club's famous Latin motto Nil Satis Nisi Optimum, which translates to Nothing But The Best Is Good Enough." Everton admitted its "mistake this summer and after consultation with the club's supporters, the motto was included in all three of the new designs" (DAILY MAIL, 10/3).
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