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SBD Global/October 4, 2013/Marketing and Sponsorship

Dubai Marathon Runner Becomes Sketchers Middle East Brand Ambassador, Sales Exec

Back in June, prior to finishing second in the San Francisco Marathon, Dubai runner Ismail Ssenyange "was a security guard living in the Sonapur labour camp accommodation and struggling to make his passion and livelihood meet," according to Jaydip Sengupta of GULF NEWS. Ssenyange "has seen his life change beyond recognition after XPRESS carried the story of his incredible achievement." The Ugandan is now a sales exec and brand ambassador for Sketchers Middle East, "draws four times his previous salary and has moved out from his labour camp accommodation to an apartment at International City." Sketchers also pays for "his kits, his training, his events, and his travel." Ssenyange: "It's a dream-come-true for me." With his new job requiring him to promote a sports shoe brand, "Ssenyange feels right at home." Ssenyange: "All I need to do is run well and get the results and the brand gets promoted by itself. It's been quite a revelation doing all the promotional work around an event" (GULF NEWS, 10/2).
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