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Marketing and Sponsorship

Marketplace Roundup: Steel Company Interpipe Partners With Wladimir Klitschko

Ukrainian steel pipe and railway wheel company Interpipe will be the official partner of WBA, IBF, WBO and IBO Heavyweight Champion Wladimir Klitschko in his fight against Alexander Povetkin in Moscow on Saturday (Interpipe). ... Non-profit organization stopconcussions.com, which was founded by former NHL player Keith Primeau and Canadian hockey player Kerry Goulet in '10, now has a voice in Germany with the creation of stopconcussions Germany e.V. Stopconcussions works on publicizing the causes, effects and ramifications of concussions and traumatic brain injuries (stopconcussions). ... The Irish FA signed a one-year extension to its long-standing affiliation with Coca-Cola HBC Northern Ireland (Irish FA).

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Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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