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Marketing and Sponsorship

Malaysia Tourism's $11.9M Sponsorship Of EPL Cardiff City Being Questioned In Parliament

Questions have been "asked in the Malaysian parliament" about the £7.35M ($11.89M) sponsorship of EPL Cardiff City by the Malaysian Culture & Tourism Ministry, according to Mark Baber of INSIDE WORLD FOOTBALL. Malaysian Parliament member Hee Loy Sian revealed that the "Malaysian taxpayer will stump up" £3M ($4.9M) for the '13-14 Premier League season sponsorship of the Welsh club owned by Malaysian businessman Vincent Tan. Defending the sponsorship, Malaysian Tourism Minister Datuk Seri Nazri Aziz said that "720 million people from all around the world would view the sponsored shirts on television, with 217,000 hours on television coverage involving 80 broadcast partners" (INSIDE WORLD FOOTBALL, 9/30).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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