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SBD Global/September 27, 2013/Marketing and Sponsorship

Liverpool Director Ian Ayre Says Striker Luis Suarez's Behavior Damaged Brand

EPL Liverpool Managing Dir Ian Ayre said that striker Luis Suarez's racist abuse and biting incidents "have damaged the club's brand," according to Rob Harris of the AP. Ayre, though, said Suarez "has responded well to ... work on his character." Suarez returned on Wednesday against ManU from a 10-game ban "for biting Chelsea defender Branislav Ivanovic" during an April match. Ayre said "any types of incident of that nature are damaging to the brand" (AP, 9/26).
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