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SBD Global/September 27, 2013/Marketing and Sponsorship

Arsenal, Liverpool Sign Three-Year Deals With Sports Drink Supplier Gatorade

EPL Arsenal announced a three-year sponsorship with Gatorade as its official sports drink and sports nutrition partner on Thursday. The deal will see Arsenal's U21 and U18 teams use Gatorade. Additionally, the deal will see Gatorade and Arsenal sports science teams collaborate on developing specific nutrition plans for players (Arsenal). Liverpool on Thursday announced Gatorade as the Reds' official sports nutrition partner. The club and U.S. based-brand will commence a three-year partnership. As well as Gatorade supplying product, the club's backroom staff will also have access to the Gatorade Sports Science Institute's laboratory and testing facilities which will provide support in maintaining the fitness and conditioning of the Reds (Liverpool FC).
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