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SBD Global/September 26, 2013/Marketing and Sponsorship

Handball Bundesliga, Sportswear Company Hummel Extend Partnership Until 2017

The Handball Bundesliga (HBL) has extended its partnership with Danish sportswear company hummel for another three years until '17. Hummel, which has been a partner of the HBL since '11, will continue to be the league's official equipment supplier. The partnership also includes several promotional opportunities such as ads on boards, video spots and hospitality packages at HBL events. Hummel Managing Dir Jens Binek said, "We are happy about the contract extension with the DKB Handball Bundesliga, a partnership that highlights our goal of becoming the market leader in handball" (HBL).
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