Caterham Refuses To Give Up Hope FIFA Loses Trio Of Sponsors Tour De Yorkshire Reveals Race Route Huawei Scores SA Rugby's Big Five Melbourne City Partners With FXPRIMUS EPL Swansea Preparing To Buy Stadium Cricketer Victim Of Extortion Bid BT Sport Extends Deal With ESPN Rangers' Crisis Sparks Clash With Raith Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/September 26, 2013/Marketing and Sponsorship
Carlsberg Brewery Releases New Premier League 'Rollercoaster' Ad Campaign
Published September 26, 2013
THE SHOOT: ADVERTISING AGE's Shareen Pathak reported the campaign was created via agency Santo in Buenos Aires. The agency "picked up the global business in February." The "epic spot" features everyone involved in the game: players, coaches, fans -- even the referees and linesmen. Former football players Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara "appear in the spot, which used 200 extras and was shot at the Walibi Park near Amsterdam." Carlsberg "will extend the campaign to print, out of home, digital, PR and packaging, with a 'no matching luggage' approach" (ADVERTISING AGE, 9/25).