Hangin' With ... Richard Wright Nike Signs Gatlin To Sponsorship Deal EPL Clubs Score First Profit Since 1999 EPL To Share $1.5B Of $7.5B TV Deal EPL Fans To Protest Over Ticket Prices Telstra Partners With Four A-League Clubs Spanish National Team Losing Cache Rugby WC Fanzones To Draw 1 Million-Plus Chelsea Drops CWM FX From Sponsor List Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/September 26, 2013/Marketing and Sponsorship
Carlsberg Brewery Releases New Premier League 'Rollercoaster' Ad Campaign
Published September 26, 2013
THE SHOOT: ADVERTISING AGE's Shareen Pathak reported the campaign was created via agency Santo in Buenos Aires. The agency "picked up the global business in February." The "epic spot" features everyone involved in the game: players, coaches, fans -- even the referees and linesmen. Former football players Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara "appear in the spot, which used 200 extras and was shot at the Walibi Park near Amsterdam." Carlsberg "will extend the campaign to print, out of home, digital, PR and packaging, with a 'no matching luggage' approach" (ADVERTISING AGE, 9/25).