TalkTalk Pledges To Pass On Price Cuts Salford Owner Eyeing NRL Side Newcastle R&A Ends 260-Year Ban On Women Hockey India Renews Shiv Naresh Deal Irish Cricket Handed Cash Boost Rangers Fans Refuse To Hand Over Cash PSG Partners With GDF Suez, Aurel BGC Murray Supports Scottish Independence Berwick Worried About Independence Vote Johnnie Walker Partners With F1
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/September 26, 2013/Marketing and Sponsorship
Carlsberg Brewery Releases New Premier League 'Rollercoaster' Ad Campaign
Published September 26, 2013
THE SHOOT: ADVERTISING AGE's Shareen Pathak reported the campaign was created via agency Santo in Buenos Aires. The agency "picked up the global business in February." The "epic spot" features everyone involved in the game: players, coaches, fans -- even the referees and linesmen. Former football players Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara "appear in the spot, which used 200 extras and was shot at the Walibi Park near Amsterdam." Carlsberg "will extend the campaign to print, out of home, digital, PR and packaging, with a 'no matching luggage' approach" (ADVERTISING AGE, 9/25).