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SBD Global/September 26, 2013/Marketing and Sponsorship
Carlsberg Brewery Releases New Premier League 'Rollercoaster' Ad Campaign
Published September 26, 2013
THE SHOOT: ADVERTISING AGE's Shareen Pathak reported the campaign was created via agency Santo in Buenos Aires. The agency "picked up the global business in February." The "epic spot" features everyone involved in the game: players, coaches, fans -- even the referees and linesmen. Former football players Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara "appear in the spot, which used 200 extras and was shot at the Walibi Park near Amsterdam." Carlsberg "will extend the campaign to print, out of home, digital, PR and packaging, with a 'no matching luggage' approach" (ADVERTISING AGE, 9/25).