The Spanish Football League (LFP) has opened an office in Dubai, its first in the Middle East, "with the intention of promoting the league's brand and adding potential sponsors, as much for the league as for the clubs in La Liga and the Spanish second division," according to the EFE. The objective of the opening of the new office is to "begin its expansion in the Arab world and make itself known in that market." The LFP is also looking to "secure broadcasting of La Liga in the region, increase clubs' popularity and cash in on image rights." To achieve its goals, the LFP is "collaborating with commercial rights law firm Grupp RLD, a group of Spanish-speaking lawyers that has opened offices in Dubai and Abu Dhabi" (EFE, 9/25). In a separate piece, the EFE reported that the regional office will officially open in October in the Dubai Airport Freezone (DAFZ). LFP President Javier Tebas announced the agreement during a meeting with DAFZ Chair Sheikh Ahmed bin Saeed Al Maktoum. Tebas said that the DAFZ was always the LFP's first option "due to its ideal location, attractive investment opportunities and high-level services." The new site will "connect the LFP to companies and businesses that want to establish connections with Spanish clubs, host friendlies, create training academies and form partnerships" (EFE, 9/24).
