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SBD Global/September 25, 2013/Marketing and Sponsorship

Bundesliga Club Schalke Signs Long-Term Partnership Deal With Rights Agency Kentaro

Bundesliga club FC Schalke and Switzerland-based rights agency Kentaro have sealed a long-term cooperation to strengthen the club's global exposure. The partnership will feature an annual football tournament at Schalke's Veltins-Arena, which will be organized by Kentaro, as well as regular trips abroad to play marquee friendly matches against top European sides and teams on other continents. Schalke Marketing Dir Alexander Jobst said, "It is our intention to further expand Schalke's international presence -- we have a very big number of fans not only in Europe but all over the world. Central to this internationalization will be the global TV exposure for a high-quality tournament at our Veltins-Arena at the end of our preseason preparation period as well as selected tours in target markets, also in cooperation with the DFL" (Schalke).
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