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SBD Global/September 20, 2013/Marketing and Sponsorship

German Hockey League Club Grizzly Adams Targets Small, Medium-Sized Companies

German Hockey League (DEL) club Grizzly Adams EHC Wolfsburg has created a new sponsorship level, "Business Club," which targets small and medium-sized businesses. Through the Business Club, companies will be able to enter a sponsorship deal with the team starting at an annual fee of €499 ($675). In return, the sponsors will receive the right to use the club logo and the title "Partner im Business Club der Grizzly Adams" (Business Club Partner of the Grizzly Adams). In addition, the companies will get VIP single-game tickets, their logos will be featured on the Business Club board at the arena and several other ad and marketing measures (Grizzly Adams).
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