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SBD Global/September 18, 2013/MediaPrint All
The Int'l Cycling Union and marketing partner Infront Sports & Media will receive its highest-level of TV broadcast coverage for the UCI Road World Championships, which begins Sunday in Florence, Italy. The event will be broadcast across 30 TV networks in Europe, North and South America, Africa, the Middle East, Asia and Australia. First-time broadcasters for the event include Al Jazeera (Middle East), Charlton (Israel) and DirecTV (South America). UCI's YouTube channel will offer live coverage and highlights. Infront will also handle production of the event, with more than 150 staff using more than 30 cameras for in-air and on-road coverage (Infront).
Pay-TV channel Canal+ "presented its exhaustive football coverage for the '13-14 season, just hours before the start of the Champions League, which will be an emphasis of the channel's programming," according to Sergi Solé of MUNDO DEPORTIVO. Canal+ Dir General of Content Alex Martínez Roig said, "This is the year of abundance." Roig highlighted the channel's style and said, "We do not need to scream to satisfy the desire to enjoy football." The UEFA Champions League, which began Tuesday, "will once again have 15 of 16 its games broadcast live on Canal+'s Champions League (which is free for those who have Canal+1 or Canal+Liga.)" The coverage of La Liga is the "same as last season, with nine of the games broadcast each matchday" (MUNDO DEPORTIVO, 9/17).
HIGH-SPEED: In Madrid, Patricia Cazón reported Canal+ "will once again offer its best football offer yet and it will do so with the best technology." Once again, "Canal+ will be the leader." Canal+ will also use "a high-speed camera capable of recording 2,000 frames per second." Canal+ Sports Dir Carlos Martínez called the camera "simply spectacular." Canal+ demonstrated the camera, which recorded a drop of water hitting a table. What was "one second to the eye was a work of art when shown by the high-speed camera" (AS, 9/17).