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SBD Global/September 16, 2013/Marketing and Sponsorship

UAE Pro-League Side Al Ain Announces Three-Year Sponsorship Deal With Abu Dhabi Airports

UAE Pro-League side Al Ain "announced on Sunday a three-year sponsorship deal with Abu Dhabi Airports," according to Thomas Billinghurst of GULF NEWS. The current UAE league champions "are also expected to announce another major sponsorship deal within the coming weeks." Al Ain's tie-up with ADA "marks the airport operator's maiden venture into sports sponsorship." The deal, the financial details of which were undisclosed, sees ADA become the "premium partner" of the one-time AFC Champions League winners until '16-17. The ADA logo will be featured on the new-look '13-14 Al Ain jersey "across the back of the shirt" (GULF NEWS, 9/15).
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