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SBD Global/September 12, 2013/Media

ARD Receives Top Ratings For World Cup Qualifier Germany-Faroe Islands, IOC Election

German public broadcaster ARD "received outstanding ratings for its broadcast of Tuesday's World Cup qualifier between Germany and the Faroe Islands," according to Sidney Schering of QUOTENMETER. A total of 10.45 million viewers tuned in at 8:45pm to watch the game. The number translated into a market share of 34.2%. In the target demographic 14-49, Germany's 3-0 victory attracted 3.8 million viewers and had a 32.2% share. Ahead of the football game broadcast, ARD aired the live announcement of the IOC presidential election results in its "Sportschau" program at 8:20pm. The election of Germany's Thomas Bach as ninth IOC president attracted 5.41 million viewers, including 1.82 million in the target demographic. The numbers equaled market shares of 18.4% and 16.9%, respectively (QUOTENMETER, 9/11).
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