ManU has looked to "bitter rivals" Man City for inspiration as the team "looks to improve the match-day atmosphere around Old Trafford," according to Adam Crafton of the London DAILY MAIL. ManU is "currently planning to create a fanzone outside the club's iconic stadium" that will look to replicate the entertainment on offer in Man City's City Square, which is located outside Etihad Stadium and "has become hugely popular" with visitors. ManU has reportedly been "so taken by the success of City's initiative that they have recruited the same agency, Ear to the Ground, to recreate the zone." The area offers prematch entertainment, "with live bands, fresh food and coaching sessions for children." ManU also views it as an "opportunity to bring in further revenue and they will be hoping that the new entertainment zone will encourage supporters to spend more money" on matchdays and that it will also "provide the feel of a family day-out for fans." The club will "look to attract a commercial partner to sponsor the zone and will be looking to follow in the footsteps of City," which secured a three-year deal with BT Sport, with the all-purpose entertainment area "now known as BT City Square" (DAILY MAIL, 9/11).
