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SBD Global/September 10, 2013/Media

RTL, Sky Score High Ratings With Italian F1 Grand Prix; U.S. Open Draws On Eurosport

German free-to-air TV channel RTL "received top ratings for its broadcast of the Italian F1 Grand Prix on Sunday," according to Timo Nöthling of QUOTENMETER. A total of 5.64 million viewers tuned in to watch Red Bull driver Sebastian Vettel's victory at Monza. The number translated into a market share of 34.8%. In the target demographic 14-49, RTL obtained a 28.3% share. In addition, German pay-TV channel Sky attracted 490,000 viewers to its broadcast of the race. The number equaled a 3.1% market share. In the target demographic, Sky had a 3.4% share (QUOTENMETER, 9/9).

U.S OPEN: DWDL's Alexander Krei reported pan-European broadcaster Eurosport "attracted an average of 150,000 viewers to its broadcast of the U.S. Open's men's doubles final" on Sunday. The match, which started at 6:27pm German time, obtained a 0.3% market share in the target demographic. The women's final between Serena Williams and Victoria Azarenka was watched by 280,000 viewers and had a 2.4% market share. In the target demographic, Williams' victory obtained a 1.2% share (DWDL, 9/9).

VOLLEYBALL: DWDL's Krei also reported German sports network Sport1 "recorded satisfying ratings for its broadcast of the women's Volleyball European Championships." The game between Germany and Turkey attracted 310,000 viewers on Sunday evening. Germany's straight-set victory received a 1.5% market share in the target demographic (DWDL, 9/9).
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