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Marketing and Sponsorship

FC Barcelona Signs Three-Year Partnership With UAE-Based United Arab Bank

FC Barcelona VP Javier Faus "stressed the importance" of the Gulf Cooperation Council region to the Spanish club after "announcing a three-year partnership with United Arab Bank at Mirdif City Centre on Sunday," according to Ashley Hammond of GULF NEWS. The agreement with the Sharjah-based bank "follows similar Barcelona Middle East tie-ups" with telecom firms Etisalat and Qatar Airways. As an official partner of Barcelona, United Arab Bank "will create a range of customised Barca-themed products and offers, starting with a prize draw for 14 winners to watch the team play" at the Camp Nou (GULF NEWS, 9/8).

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