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SBD Global/September 6, 2013/Marketing and Sponsorship

Manchester City Announces Partnership With Electronics Firm LG

Man City has named electronics firm LG as its official digital display partner. The two-year deal will see LG provide cutting-edge display technologies to the Etihad Stadium. LG refit Etihad Stadium with more than 360 digital LED screens prior to the '13-14 season. More than 320 flat-screens will also be featured in the Man City Football Academy, due to open next summer. LG will be permitted to use Man City players and the club crest in advertising, packaging and point-of-sale across LG's global sales networks. LG branding will also feature in a range of advertising from the match day programs through to LED screens (Man City).
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