SBD Global/September 5, 2013/MediaPrint All
Fox Int'l Channels announced a two-year agreement with NFL Int'l to broadcast one NFL game per window in English across parts of Europe on Fox Sports channels, Fox Sports-branded blocks and Fox Sports services beginning with the '13 season. Fox Int'l Channels will broadcast Sunday games, Sunday Night Football, Monday Night Football and Thursday Night Football. Fox Int'l Channels will also broadcast all NFL postseason games in English, including the Super Bowl. The deal also provides Fox Int'l Channels access to NFL programming such as NFL Game Day, NFL Extra, Road to the Playoffs and Road to the Super Bowl. Select programs from NFL Network will also be broadcast. Subscribers to Fox Int'l Channels will receive NFL content on a variety of Fox Int'l Channels services. Fox recently launched in the Netherlands and Italy, and is also present in Turkey and Cyprus (Fox).
CNBC has become the official broadcast partner of Premiership rugby club Saracens. The global partnership, announced Wednesday, sees the business and financial news network unite with one of Europe's leading rugby clubs. The CNBC brand will appear on Saracens playing jerseys, with the network also benefiting from player appearances, access to tickets, hospitality and branding at Allianz Park for two seasons. The Saracens players will wear their jerseys with the CNBC logo for the first match of the season at the London Double Header on Saturday. The partnership will incorporate Saracens' relationship with its int'l clubs, with the CNBC brand appearing on club shirts where possible within current sponsor agreements (CNBC).
ManU player Wayne Rooney has escaped censure from the Advertising Standards Authority, after the watchdog ruled an ad promoting Nike Football was "obviously identifiable" as marketing communication. In its ruling, the ASA noted that "the text was immediately followed by the @NikeFootball handle, the Nike hashtag #myground and a link to the image." It ruled the reference to Nike was prominent and "clearly linked" the tweet to the brand (CAMPAIGN LIVE, 9/4). ... RaboDirect PRO12 has concluded a TV rights agreement with Italian terrestrial TV broadcaster Mediaset to show all Italian home RaboDirect PRO12 games for both Italian PRO12 teams, Benetton Treviso and Zebre, on channel Italia 2. The agreement for the '13-14 season will also see many away games of the two Italian clubs screened to a growing Italian rugby TV audience (RaboDirect PRO12).