Menu
Marketing and Sponsorship

UK Athletics To Add Nike As Kit Supplier Next Year Following 'Acrimonious Row' With Adidas

UK Athletics will switch from adidas to Nike next year "after an acrimonious row with its long-term kit supplier was resolved in a Dutch courtroom," according to Simon Hart of the London TELEGRAPH. Adidas, which has supplied the official GB kit for Britain’s track and field athletes since '05, took UK Athletics to court in Holland last month, arguing that its current contract included a “matching rights” clause that gave it "the right to match any rival offer when the deal came up for renewal." However, the court dismissed adidas’s claim, "paving the way for UK Athletics’ new sponsorship deal with Nike," which will run from the new year to the end of '20, encompassing the 2017 IAAF World Championships in London. UK Athletics "refused to comment on the Nike contract." However, the seven-year deal negotiated by UK Athletics CEO Niels de Vos is worth around £15M ($23M) in cash and the "value in kind" of supplying GB kit to British athletes. It is "believed to be double the value" of the previous adidas deal (TELEGRAPH, 9/3).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/05/Marketing-and-Sponsorship/UK-Athletics-Nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/05/Marketing-and-Sponsorship/UK-Athletics-Nike.aspx

CLOSE