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SBD Global/September 5, 2013/Marketing and Sponsorship

Adelaide United Goes Green In Deals With Veolia, Clean Energy Enterprises

Australian A-League club Adelaide United "has signed off on a pair of sponsorship deals promoting environmental sustainability," according to SOCCEREX. French multi-national waste and water supply company Veolia "has secured Adelaide’s front-of-shirt branding for the 2013-14 season." Clean Energy Enterprises "released its right to the club’s main shirt sponsorship, allowing Veolia to step in." However, the solar power company "will promote its Solarshop brand on the front of United’s shorts for the next two seasons." In other A-League commercial news, Brisbane Roar "has expanded its partnership" with dairy brand Pauls, which has re-signed as the naming rights sponsor of the Pauls Roar Active Program, the club’s community football program for young Queenslanders. For the first time, Pauls "will also take up sleeve sponsorship on the Roar’s shirts" (SOCCEREX, 9/4).
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