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SBD Global/September 4, 2013/Marketing and Sponsorship

Marketplace Roundup: Brazilian Football Confederation Announces Deal With Samsung

The Brazilian Football Confederation (CBF) "has further enhanced its commercial portfolio" ahead of the 2014 World Cup by "unveiling a new sponsorship deal with Samsung." Terms of the agreement "were undisclosed," but Samsung becomes the Brazilian national team’s 13th commercial partner. The CBF is reported to have generated R$235.6M through sponsorship deals in '12 (SOCCEREX, 9/3). ... Turkish Airlines has signed a one-year sponsorship with Ligue 1 side Olympique de Marseille to become the official airline company of the club. The partnership will allow Turkish Airlines to promote its new lines at Marseille airport. The deal integrates with the presence of the Turkish Airlines brand on the back of the club's jersey. There are also some LED and ads on the OM media platform. Turkish Airlines will also receive hospitality tickets (Turkish Airlines). ... Serie A AS Roma’s new third jersey "will be all black at the request of 45 percent of season ticket holders." The club "allowed fans the opportunity to vote for a new strip" (FOOTBALL ITALIA, 9/3). ... Serie A club Catania "has agreed a deal for food company Fiorucci to become its new main sponsor." Terms of the deal "were undisclosed," but Italian media reports said that the agreement will be in place for the '13-14 season. Fiorucci "will share branding space on the front of the Sicilian club’s shirts with ferry company TTT Lines" (SOCCEREX, 9/3). ... National Rugby League club Parramatta Eels have named security firm Content Security its new apparel sponsor for '14. The Content Security logo will feature on the back of the Eels shorts (Parramatta Eels).
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