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SBD Global/August 28, 2013/Marketing and Sponsorship

32Red Expands Brand In Italy By Partnering With Serie A side Bologna FC

British casino brand 32Red "has partnered" with Serie A side Bologna, becoming an official sponsor for the '13-14 and '14-15 seasons, according to Jennifer Faull of THE DRUM. The online casino "is looking to expand its brand in Italy," where it has been licensed since November. The deal "includes both on and offline co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club website" (THE DRUM, 8/27). Global online sports book SBOBET operator Celton Manx Isle of Man has signed contracts with five Premier League clubs to be their official Asian betting partner for the '13-14 season. The clubs are Hull City, Norwich City, Southampton, Swansea City and West Ham United. The agreement will see the SBOBET brand promoted on the Premier League clubs’ LED pitch-side perimeter ad hoardings during all home games (Isle Of Man).
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