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Marketing and Sponsorship

Marketplace Roundup: Hamburg SV Extends Partnership With Online Broadcaster Laola1.tv

Bundesliga club Hamburg SV has extended its partnership with online sports broadcaster Laola1.tv for another four years. The company, on behalf of Deutsche Telekom, has been in charge of the club's website since '09. Laola1.tv optimized the website in terms of user friendliness ahead of the '13-14 season (Hamburg SV). ... Second Bundesliga club VfR Aalen has signed a new sponsorship deal with regional financial institute Kreissparkasse Ostalb. The bank will become an exclusive partner of the club and receive the title rights for the VIP forum at the Scholz Arena (VfR Aalen). ... Handball Bundesliga (HBL) club HSG Wetzlar and regional bank Volksbank Mittelhessen have extended their sponsorship deal for another two years (HSG Wetzlar). ... Ultimate Sports Nutrition has become the nutritional partners of Premiership Rugby side Gloucester. USN will provide the players and staff with supplements (USN). ... Irish rugby side Connacht Rugby has partnered with sports nutrition brand Kinetica. The collaboration will see Kinetica produce and supply a wide range of nutritional products to the senior Connacht squad for the next three years (Connacht Rugby).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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