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SBD Global/August 26, 2013/Marketing and Sponsorship

Marketplace Roundup: Hamburg SV Extends Partnership With Online Broadcaster Laola1.tv

Bundesliga club Hamburg SV has extended its partnership with online sports broadcaster Laola1.tv for another four years. The company, on behalf of Deutsche Telekom, has been in charge of the club's website since '09. Laola1.tv optimized the website in terms of user friendliness ahead of the '13-14 season (Hamburg SV). ... Second Bundesliga club VfR Aalen has signed a new sponsorship deal with regional financial institute Kreissparkasse Ostalb. The bank will become an exclusive partner of the club and receive the title rights for the VIP forum at the Scholz Arena (VfR Aalen). ... Handball Bundesliga (HBL) club HSG Wetzlar and regional bank Volksbank Mittelhessen have extended their sponsorship deal for another two years (HSG Wetzlar). ... Ultimate Sports Nutrition has become the nutritional partners of Premiership Rugby side Gloucester. USN will provide the players and staff with supplements (USN). ... Irish rugby side Connacht Rugby has partnered with sports nutrition brand Kinetica. The collaboration will see Kinetica produce and supply a wide range of nutritional products to the senior Connacht squad for the next three years (Connacht Rugby).
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