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SBD Global/August 23, 2013/Marketing and Sponsorship

Arsenal Signs Deal With Paddy Power To Become Club's Official Betting Partner

Premier League side Arsenal has reached a partnership deal with Paddy Power to become its official betting partner in the U.K., Ireland and Italy. The Irish betting company has signed a three-year agreement with the Gunners which sees it return to the club following a successful partnership in previous seasons. Paddy Power will expand its online offering to customers and Arsenal supporters through a combination of offers and exclusive bets around key fixtures throughout the season. Paddy Power will aim to develop exclusive marketing opportunities with Arsenal through access to first-team players for promotional activities, hospitality at Emirates Stadium and the club’s marketing database (Arsenal).

SBOBET: EPL side West Ham United signed a deal with SBOBET to become the club's Asian betting partner. SBOBET is one of the leading online bookmakers in Asia, having twice been named Asian Operator of the Year at the influential eGaming Review Operator Awards (West Ham United). EPL club Southampton FC also signed a deal with SBOBET to become its Asian betting partner (Southampton FC).
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