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SBD Global/August 22, 2013/Marketing and Sponsorship

Marketplace Roundup: FIFA 14 Game Will Be Free With Xbox Ones Ordered Before Christmas

Microsoft opened the Gamescom gaming conference in Cologne, Germany "with a series of announcements designed to boost the Xbox One's juddering PR machine." In a deal with Electronic Arts, "customers in Europe who pre-order the console before Christmas will receive a free digital copy of FIFA 14." Those who have "already pre-ordered an Xbox One" will also receive a free copy of FIFA 14 (London GUARDIAN, 8/20). ... Recently, "much has been made" about the fact that Barcelona wore its second uniform, referred to as the "Senyera," when it took on Atlético Madrid on Wednesday. But this was "not because of any provocation, nor was it a question of marketing." It was, "simply, a sports-related question." Barcelona talked on Tuesday with Spanish referee Alberto Undiano Mallenco, who officiated the match, and "asked which uniform it would have to wear." Mallenco informed Barcelona that "because both teams use blue shorts and shirts, Barcelona had to wear its alternate uniform" (SPORT, 8/21). ... Bicycle and car tire manufacturer Cheng Shin Tire "has signed a three-year sponsorship deal with Dutch Eredivisie champion Ajax." A "range of cooperations on joint-marketing initiatives are planned" (SOCCEREX, 8/21). ... League One side Bradford City FC "has signed Lindley Venue Catering in a new five-year deal" worth £1.4M ($2.2M). The club "appointed Lindley to manage all of the public matchday catering at the 25,136 capacity Coral Windows Stadium" (CATERER AND HOTELKEEPER, 8/19). ... Wimbledon "reached an agreement with Babolat to have the French company become the official supplier of tennis rackets, bags and accessories for the grasscourt Grand Slam championship." The agreement will begin Jan. 1 "without disclosing terms." Babolat is currently the official shoe supplier for Wimbledon (BLOOMBERG, 8/21). ... England Netball signed FIAT as its official title sponsor for the upcoming series against South Africa. The FIAT Int'l Netball Series will take place from Sept. 22-27 (England Netball). ... ManU and Apollo Tyres signed a three-year regional partnership in which Apollo Tyres becomes the club's official tire partner in the U.K. and India (ManU).
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