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SBD Global/August 19, 2013/Marketing and Sponsorship

Adidas Will Continue To Produce Official Matchball For Bundesliga, 2nd Bundesliga

Adidas "will continue to produce the official matchball for the Bundesliga and 2nd Bundesliga," according to the DPA. The German Football League (DFL) said on Friday that "the contract, which is set to expire in '14, will be extended until the end of the '17-18 season." Ahead of the annoucement, DFL Sports Enterprises ran "an open, transparent and discrimination-free tender process" that started in May. Germany's top two leagues "have been playing with adidas balls since '10-11." The current version is called "Torfabrik 4" (DPA, 8/16).
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