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SBD Global/August 19, 2013/Marketing and Sponsorship

BT Sport Will Go Behind The Scenes In New Deal With Manchester City

Man City and broadcaster BT Sport have announced a three-year partnership. The deal includes BT Sport broadcasting weekly interviews with players and members of the coaching staff, and access to behind-the-scenes content. Man City's purpose-built pre-match entertainment area will be renamed BT City Square, from which BT Sport will broadcast live matchday programming before each home game. The deal is the first of its kind in the EPL (Man City).
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