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SBD Global/August 16, 2013/Marketing and Sponsorship

Austrian Bundesliga Club Admira Wacker Signs New Stadium Naming Rights Deal With BSFZ

Austrian Bundesliga club FC Admira Wacker Mölding has signed a new stadium naming rights deal with the federal department for sport facilities, Bundessport- und Freizeitzentren (BSFZ). The club was looking for a new naming-rights partner after former title sponsor employment agency Trenkwalder, which canceled its title sponsorship of the team in June '12, decided to terminate its deal. Trenkwalder canceled its naming-rights deal for the 10,600-seat arena in July. The stadium, which was opened in '67, will from now on be called BSFZ-Arena (Admira Wacker).
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