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SBD Global/August 16, 2013/International Football
At Dawn Of New EPL Season, EPL CEO Richard Scudamore Says Global Interest High
Published August 16, 2013
SHARING THE WEALTH: The Premier League's success "has inflated a bubble that defiantly refuses to burst." Over time, "the huge TV bounty has bought him increased influence over the clubs." Every time a new multibillion pound TV deal is struck, "there is a concentrated and bruising bout of negotiation as the various parts of the game that the Premier League riches fund" -- from Kick It Out to Supporters Direct and from the Football League to the Football Foundation -- "nervously await news of their share of the pie." Scudamore: "We're going to break the £1.9 billion turnover this year coming, we're going to give away £290 million. It's a huge number." Away from the TV contracts, financial control regulations and dispersal of solidarity payments, Scudamore "is well aware that he is 'selling a show' and a key component of that show are the fans who pack the stadiums and provide the atmosphere." Scudamore: "My prime concern is fans. But there is a complexity to that, as to what fans you're talking about. Each of those fan groups have a different set of issues." Scudamore "reaches for the numbers." Scudamore: "The crowds are getting younger, we're on average three years younger than we were five years ago. Under-16 season tickets are up from 10% to 13%. BME (Black and Minority Ethnic) communities up from 4% in 2003 to 12%. Let's dispel the urban myths. We're getting younger, we're getting more diverse, the stadiums are getting fuller and the TV audiences are getting bigger" (GUARDIAN, 8/14).
WINTER WORLD CUP: In London, Chris Wheeler reported Scudamore "has called on FIFA" to move the 2022 World Cup from Qatar "rather than consider staging the event in winter." Scudamore said that would be "nigh on impossible" because it would "wreak havoc with the Premier League season and other league schedules around the globe." Scudamore said, "They’ve decided to hold the World Cup in the summer in Qatar -- that’s their decision. Our view is this: if that is deemed to be not possible for whatever reasons FIFA decide -- and it’s their decision not ours as to where they hold the World Cup -- then they need to move the location if it can’t be held in the summer. They can’t just on a whim decide to move it to the winter, that’s a very different issue" (DAILY MAIL, 8/15).