German public broadcaster ZDF "recorded convincing ratings for its broadcast of the 2013 IAAF World Championships on Tuesday," according to Manuel Nunez Sanchez of QUOTENMETER. Starting at 5:05pm, ZDF showed the men's discus throw competition, which was won by German Robert Harting, and attracted an average of 2.9 million viewers. The number translated into a market share of 21.3%. In the target demographic 14-49, the event obtained a 12.1% share. Following the discus competition, the channel aired the women's pole vault competition, which was watched by 3.57 million viewers and had a 19% market share as well as an 11.2% share in the target demographic. Between 6-7pm, the competition attracted 3.89 million viewers and reached a market share of 24.4% and 22.9% as well as 13.6% and 13.7% in the target demographic. After a short news break, ZDF aired the women's 3,000m steeplechase at 7:25pm. A total of 4.08 million viewers tuned in to watch the race. The number equaled an 18.2% share and 11.4% share in the target demographic. At 7:50pm, the men's 400m race was watched by 4.04 million viewers and after 8pm the men's 800m race attracted 3.37 million viewers. The numbers equaled a market share of 8% overall and in the target audience (QUOTENMETER, 8/14).
