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SBD Global/August 15, 2013/Marketing and Sponsorship

Marketplace Roundup: Brazilian National Team Names OptaPro Official Data Partner

The Brazilian national football team has named OptaPro as its official data partner. Brazil's coaching and analysis staff will use OptaPro's products for team analysis, squad selection and opposition scouting through the 2014 World Cup (Brazilian National Team). ... Premium drinks business Diageo Australia has extended its partnership with the Australian Masters through its Talisker brand -- a Scotch whisky. It will remain the Talisker Masters in '13 (PGA). ... Specialist sports insurance broker Doodson will be the title sponsors of this year’s Slovenian FIM Speedway Grand Prix on Sept. 7. Doodson is heavily involved in motorsport, and is the main sponsor of Tom Tunstall’s British Superbike Team, as well as a partner of the Fixi Crescent Suzuki World Superbike Team (Speedway World Championships). ... Spanish national basketball team sponsor electric utility company Endesa is allowing fans to "tweet their support and encouragement" by using the hashtag #vamosespaña and tweeting at Endesa's @actitudazul handle. Endesa will "make 15 shirts featuring fans' tweets that one fan will get to bring to Slovenia and give to the players before the first game of the tournament on Sept. 4" (LIBERTAD DIGITAL, 8/13).

IN THE U.K.: Office technology company Brother UK has brought on sport and entertainment consultancy firm Clifford French to help promote its work with Fulham Football Club. French was assigned the account to activate a variety of partnership rights throughout the '13-14 season after Brother UK signed a deal to become the team's "official technology partner" (PR WEEK, 8/13). ... Marketing agency BabyGRAND "has created a commemorative piri-piri chicken pasty" to celebrate the return of Portuguese football coach Jose Mourinho to Chelsea on behalf of the West Cornwall Pasty Co. A campaign "on traditional poster sites and digital screens around the Chelsea stadium will promote the limited edition pasty during Chelsea’s first Premier League match against Hull on Saturday" (CAMPAIGN LIVE, 8/14). ... League One Oldham Athletic "has secured an extension of its sponsorship deal" with stationery and print management firm ZenOffice. The three-year agreement "will see the Chadderton Road End at Oldham’s Boundary Park known as The ZenOffice stand" (MANCHESTER EVENING NEWS, 8/14). ... Topps trading cards will release a '13-14 Topps Premier Gold set featuring "past and present players" (BECKETT, 8/9).

IN GERMANY
: Bundesliga club Eintracht Braunschweig "has signed a sponsorship deal with German supermarket Edeka Minden-Hannover as its offical nutrition partner." The company "will provide the team with fruits and in return receive ad space on boards in camera view." The two-year deal was brokered by sports marketing agency SPORTFIVE (NEW BUSINESS, 8/12). ... Second Bundesliga side Greuther Fürth has signed a two-year sponsorship deal with Nuremberg-based clothing store Wöhrl. The company will become the club's official menswear partner and provide the team with suits, shirts, ties and shoes (Wöhrl).
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